Our Philosophy, Principles and Values

Dr.Ci:Labo’s philosophy, principle and values are to help people with their skin concerns so they can live their lives with confidence and feel and look their youngest everyday.
Dr.Ci:Labo is continually innovating and researching  cutting edge dermatological technology and striving to provide the best doctor’s brand skin care products in the world.

Dr.Ci:Labo’s concept is Simple, Results and Science.

Simple– Because we use only naturally derived ingredients and nothing that the skin doesn’t need .Simplicity of use: we created “All-In-One” products so it can take the least amount of steps to complete your daily skincare regimen.
Results– You’ll see the positive results that our product delivers quickly. You can look 1, 5 or even 10 years younger.
Science– The ingredients in our skincare line are scientifically researched, tested and analyzed extensively. We use the latest “cutting edge” technology skincare ingredients to meet both consumer satisfaction and the demands for today’s professional dermatologist’s clinical needs.

Dr.Ci:Labo is truly a phenomenal success story

It all started in 1995 in Shirono Clinic (Tokyo, Japan) when the founder Dr.Yoshinori Shirono M.D, PhD asked himself “Why are there so many skin problems but there are no products in the market to provide the solutions?”
That was the thought that triggered the start of Dr.Ci:Labo, the company and brand in skin care line.

Creation of an extraordinary product – the “Aqua-Collagen-Gel”
Over 30 million Aqua-Collagen-Gel sold. Helping millions throughout the world with their skincare concerns.
Dr. Ci:Labo is Japan’s No. 1 Doctor’s Brand Cosmetics.

After years of extensive research on clinical based data of 20,000 patients on restoring the skin’s natural mechanism to retain moisture, the “Aqua-Collagen-Gel” was born.
The concept of the Aqua-Collagen-Gel Moisture was to create an
– Unique “All-In-One” with 5 product benefits in one jar.
– For all types of skin including sensitive skin’.
– No fragrance, coloring, mineral oil, Paraben and any unnecessary ingredients for the skin.
– The key ingredients hydrate and moisturize the outer layer and penetrate deep in-to the inner layers of the skin for long-lasting moisture.

* Euromonitor "Beauty and Personal Care - trade sources/national statistics" as of April 2012

Recent Received Awards

  • Her World, ” Her World Beauty Awards 2017″, March (Aqua Collagen Gel Super-Moisture EX – Readers Choice, Hydrating Moisturiser)
  • Cleo, ” Clear Skin Awards 2017″, February (BB Perfect Cream Natural – Best BB Cream for Dry Skin )
  • Elle, “Beauty Treat List 2017”, January (Aqua Collagen Gel Bihaku – Best All-In-One Brightening Gel )
  • Singapore Women’s Weekly “Best Beauty Buys 2017”, January (VC100 Essence Lotion, Best Toner/ Lotion (Splurge)
  • Singapore Women’s Weekly “Best Beauty Buys 2017”, January (BB Perfect Cream Enrich-Lift, Best BB Cream (Splurge)
  • Harper’s Bazaar “Beauty Awards 2016”, November (VC100 Essence Lotion, Best Brightening Toner)
  • Harper’s Bazaar, “Beauty Awards 2016”, November (BB Perfect Cream Enrich-Lift EX, Best BB Cream )
  • Style, ” Beauty Best Buy 2016″, October (Labo Labo Super-Keana Lotion, Best Toner for Oily Skin)
  • Style, ” Beauty Best Buy 2016″, October (Labo Labo Super-Moist Gel, Best Gel Moisturiser)
  • Watsons, “2016 Watsons HWB Awards “, July (Aqua Collagen Gel Enrich-Lift EX, Best Firming and Lifting Cream)
  • Cleo, “Beauty Hall of Fame 2016”, July (VC100 Essence Lotion , Best Pore Reducer)
  • Elle “Beauty IT List 2016”, June (Aqua Collagen Gel Super-Moisture EX, Elle Fave All-Rounder Skincare)
  • Simply Her “Great Skin Awards 2016”, May (New! Aqua Collagen Gel, Enrich-Lift EX, Best Day and Night Gel Moisturizer)
  • Cleo “Clear Skin Awards 2016”, February (Labo Labo Super-Keana Washing – Best No More Pores Refining Cleanser -Normal Skin)
  • Elle “Beauty Treat List 2016”, January (New-Improved Aqua Collagen Gel Enrich-Lift EX – Best Firming Gel)
  • Female “The Innovators 2016”, January (New-Improved Aqua Collagen Gel Enrich-Lift EX)
  • Singapore Women’s Weekly “Best of Beauty Buys 2016”, January (Enrich-Lift Washing Foam EX- Best Facial Wash for Dry Skin)
  • Singapore Women’s Weekly “Best of Beauty Buys 2016”, January (Enrich-Lift Cleansing & Massage EX – Best Makeup Remover for Dry Skin)
  • Female “20 Awesome Serums List 2015” , November (Aqua-In-Derm Dounyu Essence)
  • Harper’s Bazaar ” Best of Beauty Buys 2015″, November (Labo Labo Super-Keana Peeling Gel – Best Clarifying Scrub)
  • Harper’s Bazaar “Best of Beauty Buys 2015”, November (Enrich-Lift Washing Foam EX – Best Anti-Ageing Cleanser)
  • Style “Beauty Best Buys 2015”, October (Labo Labo Super-Keana Oil Cleansing)
  • Cleo “Beauty Hall of Fame 2015”, July (Enrich-Lift Gold Peel – Gentlest Peel)
  • Cleo “Clear Skin Awards 2015”, February (Super Washing Foam EX-II – Best Cleanser for Dry Skin)
  • Cleo “Clear Skin Awards 2015”, February (Aqua Collagen Gel Enrich-Lift EX – Best Moisturizer for Oily Skin)
  • Singapore Women’s Weekly “Best of Beauty Buys 2015”, January (Enrich-Lift Sleeping Mask – Best Anti-Ageing Sleeping Mask)
  • Harper’s Bazaar “Beauty Awards 2014”, November (VC100 Pore White Lotion – Best Brightening Toner)
  • Cleo  “Beauty Hall of Fame 2014” , July (Aqua-Collagen-Gel Enrich Lift EX – Best Anti Ageing Moisturizer)
  • Cleo “Clear Skin Awards 2014” , February  (VC100 Pore White Lotion – Best Toner)
  • Singapore Women’s Weekly 2014 “, January  (Aqua-Collagen-Gel Enrich Lift EX – Best Day Moisturizer for Dry Skin)
  • Style, “Smart Buys 2013”,  October (Aqua-Collagen-Gel Super Moisture EX – Best Moisturizer)
  • Cleo, “Beauty Hall of Fame 2013”,  July  (Placenta Jelly – Yummiest Beauty Supplement


Dr. Ci:Labo Aqua-Collagen-Gel was developed when dermatological specialist Dr. Yoshinori Shirono could not find effective skin treatment products for his patients, so decided to take on the task of making one himself.
Combining cutting-edge science with selected ingredients, Dr. Shirono created the ultimate moisturizing gel that delivers five essential benefits to skin just in one formula.

Aqua-Collagen-Gel has proven as a runway success, with over 30 million jars sold worldwide to date. This multi-tasking formula provides the benefits of 5 products in 1 as the simplest skincare by believing human skin’s natural healing power – moisturizing lotion, emulsion, treatment essence, brightening essence, makeup base. Now the “Moisturizing Gel” becomes a category of skincare which Dr. Ci:Labo made in the skincare market thus Dr. Ci:Labo is the innovator and founder.

Together with our most unique star item- Aqua-Collagen-Gel, we provide other clinical oriented products upon our philosophy of Simple, Result, Science.

The Aqua-Collagen-Gel was such a huge hit amongst his patients because of the amazing positive results that they spread the news by “word of month” to their friends and family.
The request for the Gel was so great and overwhelming that Dr. Shirono decided to mass produce and commercialized it to the public in 1999.

Thereafter, Dr.Ci:Labo has created other product line series to provide Brightening Solutions, Acne Care, Aging Care and other specialized products to cater to specific skin care needs.

Dr.Ci:Labo is recognized throughout Japan and Asia as a skin care company that really cares about their specific skin care needs.
Now in the USA, people are acknowledging Dr.Ci:Labo’s amazing results and becoming very popular and thriving to the mainstream media.
Our goal is to reach millions globally- providing the best doctor’s brand skin care products in the world.

Dr.Ci:Labo has found the answer to this question – to focus on enhancing the skin’s natural ability to preserve its beauty. The ingredients in our products are carefully selected so that they can be used daily with confidence. “Simple but effective” is our key concept. To provide the skin with the necessary ingredients highly effective for beauty only in the amount needed. This is the skincare practice Dr.Ci:Labo considers best, which is based on a natural mechanism.